Thoughts on Instagram Playing Peek-A-Boo With Like Counts + What’s Next
Instagram has gone through many different changes over the last year or so, but this one has the potential to be the biggest in the lifetime of the app.
On April 18th, a software engineer named Jane Wong uncovered that Instagram was testing the ability to hide likes from your followers and non-followers. It is safe to say this rumor made its rounds to every tech publication, marketing newsletter, and content creators group around the world. Instagram later confirmed this rumor as a test in Canada during Facebook’s F8 conference on April 30th.
While some are upset due to the fact that they have worked so hard to grow their organic engagement, others are nonchalant. As a human, I am okay with this change. As a social media manager and content creator, I am interested to see what this means for influencer marketing and businesses.
