It was difficult to find a role as a social media manager when I graduated from college in 2013. Many companies still did not understand social media and felt they could get by without having multiple social channels or someone dedicated to controlling them.
Fast forward to 2020 and it is now a necessity for businesses to have a dedicated person, or team, managing all of their social media accounts.
So why are you still questioning if you need to make a hire?
If you need a gentle nudge, or additional information to make this happen, here are a few reasons why you need to hire a social media professional for your brand.